If you are a Business Owner, Webmaster, or SEO Specialist and want to run an SEO Campaign then keyword research is essential for you. This is the first and most important step of an SEO campaign because if you choose the wrong keyword then your SEO campaign will never succeed.
Keyword research is not a straightforward process but we will try to explain it to you in a simple way. We hope you will be able to do the proper keyword research after reading the article.
By the way, if you are looking for an agency that can do keyword research for you, you can call us or you can visit our SEO service page. But if you want to learn and do it yourself then continue with the article.
“Keyword intent” means the purpose of the searcher for a particular search. For example:
If a searcher wants to buy a product, he will search with the words buy, discount, cheap, etc. But if he just wants to learn about a product, he will search with how, which, what, when, etc. We will divide the keyword intent into two parts:
Informative keywords are keywords with no commercial intention. That means people who search with informative keywords are not intended to buy any products or services. They are curious about a product or service and want to learn more about it. Like: what is SEO? How much time will I need to rank a website?
Buying keywords means the keywords with commercial intent. Like: SEO agency in Stockholm, Buy LED TV, or Best LED TV. People who search with the keyword (Buy, discount, cheap, Best, top, service + location) are more likely to buy something.
If we consider length, there are 2 types of keywords: short-tail keywords and long-tail keywords. Let’s understand it deeply.
When the length of a keyword is 1 to 2 words, it’s called a short-tail keyword. It is also known as a “seed” keyword because it does not consist of any modifiers. Like: car, water bottle, SEO, mobile phone, etc. Normally, SEOs never target short-tail keywords because they’re very generic and the people who search them are not the buyers. They are not even looking for any specific information. They search for it with curiosity.
When a keyword has three or more words, it’s called a long tail keyword. Like: buy a red racing car, how to clean a plastic water bottle, iPhone 14 pro max near me, etc. When you consider search volume, long-tail keywords always have less search volume than short-tail keywords. But it brings quality traffic and they have an intent like: informative or buying. You can target those keywords and can make a profit out of them.
There are some keyword research tools or methods that are completely free, let’s discuss them.
We are all familiar with Google Instant Search. When we write something in the Google search box they automatically suggest some search queries to autofill that with. That’s Google Instant Search.
When you search for something on Google, you will see some related searches at the end of the search engine result page. These are highly related keywords that Google suggested because people are constantly searching for them. This is a great way to find buying keywords.
Google Keyword planner is a direct keyword research tool from Google, and it’s really helpful. Many SEO experts don’t use this tool because it does not give them search traffic (it gives traffic range), but apart from that, it’s great.
Google Search Console is a keyword research tool only for people who already have a website. It shows people the organic search queries and the exact traffic of a website. It also shows the exact traffic for a particular keyword.
You will also find plenty of paid keyword research tools on the internet. And these are:
Ahrefs is the most popular 3rd party tool for SEOs. By using this tool you can do many things, including keyword research. You can see the specific search volume (potential search volume) of a particular keyword for a particular country.
Semrush is also a tool like Ahrefs and you can use it to do keyword research. This might be the second most popular SEO tool in SEOs. It’s becoming very popular now because of the price advantages. It charges slightly less than Ahrefs.
Ubersuggest is also an SEO tool and can be used for keyword research. You can use the paid plan but, if you want, you can search 3 keywords for free. This is also popular like Ahrefs and Semrush
Moz is the oldest of these 4 SEO tools. It can do all the stuff that others do. The popular DA (Domain Authority) and PA (Page Authority) metrics were invented by them. DA and PA are used to define the difficulty level of a keyword or a website. Once it was used too much but now people don’t use the tool very much.
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